How Phunk uses Bridge to get media coverage for artists
Established in 1996, Phunk has become one of the leading PR agencies in France working primarily with artists in the indie-pop, electronic and futuresoul genres. The agency takes care of getting artists covered in online media as well as radio, press and TV, and they also occasionally assist artists in developing relationships with streaming platforms and playlists. Over the years they’ve worked for artists such as Justice, MGMT, Björk, Broken Bells, Tom Misch, Gus Dapperton and many more.
The pain point: The cost of inconvenience
“We’re reaching out to media outlets of all sizes, and the bigger they get, the less time they have. They get 300 emails a day, many of them really only have 30 seconds to give you before they move on” says Fabrice Desprez, founder of Phunk when discussing the pressure music industry professionals feel to be as convenient as possible in order to be given the time of day.
This is particularly relevant for Phunk who tell us they predominantly work with developing artists who can’t always rely on their name to grab media attention. In such cases, convenience is everything. In such a competitive and oversaturated market, if an email is too long, too confusing and contains too many links leading to too many places, the recipient will get lost and simply move on to the next email before even considering your proposition.
Prior to discovering Bridge.audio, Fabrice Desprez tells us they were using a multitude of tools left and right to send their artists’ information to media outlets, with a particular emphasis on Google Drive. The main issue they encountered with the latter is that its presentation was unattractive and the user-experience could often be laborious.
Furthermore, they didn’t appreciate how media outlets weren’t able to listen to an entire album but rather had to click on each individual track, sometimes even needing to download the files to access them. This was time consuming and inconvenient for media outlets, which might have cost them some opportunities. Check out how Bridge.audio compares to Google Drive, WeTransfer and other tools here.
The solution: putting everything in one place
A little over two years ago, Phunk started using Bridge.audio. With bridge.audio, music industry professionals can put all their audio files, press photos, lyrics, metadata and biographies in one place, under only one link. Not only this, but the link can be personalized in order to track when it is clicked, when a song is played and when a file is downloaded. Moreover, all tracks can be streamed directly on the page without needing to be downloaded first.
As Fabrice Desprez simply puts it, there is a before and an after the switch to Bridge: “Everyone saves time. Everything a media outlet might need is centralized on one page so they can take just what they need for their articles, relays or broadcasts. If someone needs a bio to prepare their interview, if someone needs a HD image of the artist or a wav file of the track with its label copy, everything is there. I couldn’t even tell you the amount of tools we’ve used in the last twenty-eight years to do our work, but we’ve stabilized since using Bridge”
To learn more about how Bridge.audio can help you maximize your productivity and send your work to music industry professionals more effectively, book a demo.
