How La Tebwa uses Bridge to promote their artists
La Tebwa is an independent label based in France that primarily represents emerging and developing artists. Founded in 2004, the label has recently celebrated its 20th anniversary. We sat down with Romain Coulon and Guillaume Lacoste from La Tebwa to chat about their use of Bridge, and how the platform has facilitated their process of promoting artists to the media.
The Pain Point: Too much competition, too little organization
As any label will know, a release won’t get heard until it gets properly promoted. Unfortunately, the competition to get media coverage for your music is steep. With almost 120000 songs released on streaming services every day, it can be hard to get a shoe in the door, particularly if you represent artists in the early stages of their career, whose names don’t inherently carry much weight right away.
As we saw in our use case with PR agency Phunk, the easier you can make it on the journalists you’re pitching your musical project to, the more likely they are to consider writing about it. Likewise the more professionally you present your project, the more likely they are to take it seriously.
“Now that music has become so democratized, the journalists we reach out to receive countless submissions every day. It’s become more and more important to present your artists in a way that matches the professionalism of their music” says Romain, owner of La Tebwa
Prior to using Bridge, Romain explains that they were heavily reliant on WeTransfer and Google Drive, both of which had their fair share of issues. WeTransfer links would expire at inconvenient times, links would have to get re-sent, and files would often get re-uploaded into multiple new Google Drive folders as time went on, unnecessarily creating doubles and filling up storage space.
“We often used to create our press kits on Google Drive and send them that way, but we noticed that things got complicated as our promo strategy progressed. Between promoting the first single, the second single, the album and more, we ended up with multiple links for the same project, it disrupted our workflow and became time consuming to manage.”
Moreover, when the time came to send the press kit to the media, the email would be long and not particularly user-friendly. A Google Drive link here, .wav audio files there, soundcloud and youtube links scattered throughout. Romain tells us the La Tebwa team was keen to find a more simple and professional way to pitch their artists to these journalists.
Bridge: The all-in-one solution
La Tebwa was able to start making professional, interactive projects for each of their artists to send to journalists using Bridge smart workspaces.
Each Bridge project can include audio files, press photos, PDF files, music video clips, as well as the artist’s bio and social media links written in the description. The best part? All of this content can be modified depending on what is being promoted, and it will be updated in real-time on the journalist’s end. What’s more, each project can be sent with only one personalized link that notifies you when your project has been opened, and when tracks have been streamed and/or downloaded.
“To have an all-in-one solution like this is ideal,” says Romain “now the journalists we’re reaching out to know they have everything they need in one place […] the fact that we’re able to change how much access journalists get even after the link is sent, has also been very helpful, being able to choose at what point they can start downloading the tracks, and at what point they can only stream for example”
Here Romain is referring to the modifiable share links on Bridge that enable you to change how much access you give past recipients at any time, without having to share a new link.
Finally, Romain explained how helpful using Bridge has been internally amongst the La Tebwa team.
“Since everything on Bridge updates in real-time for everyone, when a project is done, everyone in the team knows that it’s done. There’s no question on whether we’re ready to get to work or not, we can all see that everything is ready to go […] plus, now with these personalized links, we can see right away how successful our promo strategy is. In the first week, we can tell how many of the journalists we reached out to opened the project, how many streamed and/or downloaded the music. It helps us understand very quickly if our strategy is working or if it needs to be refined. That has been very insightful for us,” explains Romain.
Find out more about activity tracking & analytics using Bridge.
What La Tebwa demonstrates is that Bridge can help music industry professionals organize, refine, and execute their promotion strategy with greater efficiency internally, and greater professionalism externally.
To learn more about how Bridge.audio can help optimize your workflow as a music industry professional, book a demo.
