Announcement

7 emerging French artists to watch this year

Reine Cramer - Content Producer, Bridge.audio

Reine Cramer

Content Producer, Bridge.audio

Le Fair and Bridge.audio logos

Bridge.audio is proud to renew its partnership with Le Fair for the third consecutive year, once again reaffirming our commitment to the emerging French music scene. In 2025, we’re thrilled to offer all artists selected by Le Fair privileged access to our marketplace Bridge Sync.

With Bridge Sync, these emerging talents will have the opportunity to showcase their work to a wide network of music supervisors, brands, agencies, and content creators, unlocking sync opportunities that can truly shape their careers.

But who are these talented artists carefully selected by Le Fair, and poised to redefine the sound of French music in the years to come? That’s what we’ll explore in this article.

🎶 To better appreciate their worlds, you can listen to their music as you read on

Le Fair: 35 years supporting emerging talents

Created by the French Ministry of Culture in 1989, Le Fair is now one of the most influential support programs for emerging artists in France. Over the past 35 years, it has supported more than 500 artists, including Pomme, La Femme, Terrenoire, Bigflo & Oli, and many more.

The first 7 artists selected in 2025

Here are the first 7 talents revealed by Le Fair for 2025. The next group will be announced during a second session in September 2025.

DITTER

Cynical pop and joyful punk

An energetic trio, DITTER shakes up the stage with a hybrid sound blending biting pop and mischievous punk. Their festive anthems, laced with sharp humor, are made to be sung aloud in a spirit of liberating unity. Once the rowdy kids in the back, they now stand front and center, ready to set the stage ablaze.

Portrait of the band DITTER, selected by Le Fair in 2025
Photo credit: Le Fair

Frieda

A powerful voice for freedom

Theatrical and impactful, Frieda fuses gospel, hip hop, and lyric-driven chanson. Classically trained in piano and inspired by Lauryn Hill, Missy Elliott, and Stromae, she crafts bold, introspective pop. By candidly exploring her identity and wounds, she delivers rare and compelling authenticity.

Portrait of artist Frieda, selected by Le Fair in 2025
Photo credit: Le Fair

LIROSE

Sunny rap and plural femininity

LIROSE, at the crossroads of genres, blends soul, hip hop, reggae, and dancehall in vibrant melodic rap. Of Franco-Burkinabe heritage, she offers a fresh take on femininity, strong, radiant, and complex. A finalist in the RappeuZ competition, she performs with her sister Ava DJ, building an artistic world as colorful as it is authentic.

Portrait of artist LIROSE, selected by Le Fair in 2025
Photo credit: Le Fair

Naël Kaced

An R&B storyteller from another world

With celestial falsettos and a soulful tone, Naël Kaced creates dreamy, emotional R&B. Born with hearing loss, he defies all expectations, turning his difference into artistic strength. Discovered on Jeanne Added’s tour, he now builds a deeply personal project shaped by literary and spiritual influences.

Portrait of artist Naël Kaced, selected by Le Fair in 2025
Photo credit: Le Fair

Nina Versyp

Minimalist and glowing indie pop

With her electric guitar and a nuanced voice, Nina Versyp delivers elegant folk-pop, where grit and delicacy collide. Surrounded by collaborators like Alexis Delong and Timothée Joly, she explores stripped-down musical landscapes. Her EP DAZY is a study in emotional essentials.

Portrait of artist Nina Versyp, selected by Le Fair in 2025
Photo credit: Le Fair

PEX

Expanding digital poetry

Former VSO member, PEX now emerges solo with a unique world of introspection and futurism. His trilogy “ASTRONAUTE” followed by “RÉANIMATION” reflects a personal journey through music. PEX is in constant evolution, ever in search of meaning and innovation.

Portrait of artist PEX, selected by Le Fair in 2025
Photo credit: Le Fair

Tiago Caetano

From Rennes to Rio, the sweetness of MPB

Born in Rennes, Tiago Caetano draws on his Brazilian roots to craft poetic, hybrid music. He reinvents Brazilian Popular Music (MPB) with a touch of indie pop inspired by Beach Fossils. With his album Eco de Baía, he blends tropical melancholy and European modernity into a divine mix.

Portrait of artist Tiago Caetano, selected by Le Fair in 2025
Photo credit: Le Fair

Bridge Sync: your gateway to sync licensing

In 2025, all artists selected by Le Fair will be featured on Bridge Sync, the sync marketplace by Bridge.audio.

Thanks to advanced music analysis AI, all tracks uploaded to Bridge are automatically analyzed and tagged for easy discovery by over 350 professionals across film, advertising, TV, and video games.

A synergy to accelerate careers

By giving these 20 artists professional visibility and cutting-edge tools, Bridge.audio and Le Fair are working hand in hand to strengthen their career paths. Sync licensing is more than a source of revenue,it provides international visibility and a launchpad for artistic expression.

Explore the 2025 Fair artists on this Bridge playlist and discover the richness of the new French-speaking scene.